CURICULUM
VITAE
MUHAMMAD
FADIL
Skills
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l Marketing Strategies & Campaigns
l Corporate Communications
l Creative Team Leadership
l Product Positioning & Branding
l Web & Print Content Development
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l Focus Group & Market Research
l Development of Training Materials
l Sales Collateral & Support
l Public & Media Relations
l New Product Launch
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Recent Awards
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Award of Excellence for Outstanding Advertising (ABC Co “Road Warrior”
campaign), 2008
Gold Award for Outstanding Advertising (ABC Co “Open Road” direct mail campaign), 2008
Award of Excellence for Outstanding Advertising (ABC Co “Automotive Drive” campaign), 2006
Action Award
for Outstanding Advertising (ABC Co “Hit the High Road” campaign), 2005
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Professional
Experience
ABC COmpany, Sometown, NY –
Multimillion-dollar
company selling automotive supplies and parts
Marketing
Communications Manager, 5/2003 to Present
Manage corporate marketing and communications
functions, overseeing a $2.3M budget and 8-member team. Direct brand
management, PR, media relations, corporate positioning, product launches,
advertising, sales collateral and tradeshow marketing.
Selected Accomplishments:
Selected Accomplishments:
l Developed
and launched integrated, multi-channel print, catalog, web and direct marketing
campaigns that propelled sales from $3.2M (2003) to a projected $9.5M by 2008
year-end.
l Led market
launch of 21 new products. Identified opportunities, researched new product
possibilities, collaborated with engineering team and created campaigns
generating $2.6M in annual sales.
l
Created web portal to transform previously archaic intranet into a dynamic website improving
communication flow and adding an effective sales tool for field reps.
l Wrote
catalogs, course guides and training brochures that enhanced the sales reps’ understanding of
complex product features and helped them sell more effectively.
l Performed
ongoing customer/market research and demographic profiling to identify and
capitalise on unmet market needs ahead of the curve.
l Produced
media kit that demonstrated key marketing analytics and demographics for use in
sales presentations. Efforts were credited as instrumental in closing numerous
high-level deals.
l Leveraged
strengths in cost-effective marketing management and vendor negotiations to end
each year an average of 15% under-budget (without compromising business growth
goals).
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DEF Company, Example City – Full-service
advertising, marketing and PR agency
Marketing Supervisor, 2/2000 to 5/2003
Developed
marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to
build their respective brands and businesses.
Selected Accomplishments:
Selected Accomplishments:
l Expanded
client base by 78% in three years by consistently delivering goal-surpassing
marketing results and ensuring complete client satisfaction.
l Closed new accounts
as a member of business-development team, including a $1.5M win with Action Company and a
$1.2M win with JFK Corp.
l Earned commendations
from client executives for
communication deliverables that targeted desired audiences and articulated the value
of products and services.
GHI Company, Example City – Leading advertising,
direct marketing and communications agency
Creative
Director, 1/1998 to 2/2000
Manager, Creative Services, 8/1996 to 1/1998
Copywriter, 6/1995 to 8/1996
Advanced through a series of promotions,
culminating in oversight of group copy division and 6-member creative team.
Created concept and copy for journal ads, direct mail campaigns and sales
collateral for diverse clients and projects.
Selected Accomplishments:
Selected Accomplishments:
l Served as primary
copywriter on advertising campaigns for multimillion-dollar accounts and successful
product launches.
l Assumed a
lead role in pitch team meetings due to
strengths in presentation and negotiation skills, and helped close major accounts
($500K to $1M+ initial contracts).
l Generated
campaign response-rates of between 6% and 8% (up to 4 times the industry average).
Technology
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Software:
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QuarkXPress, Photoshop, ImageReady, MS Project, Crystal Reports, MS Office (Word, Access, Excel, PowerPoint)
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Web/Multimedia:
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ColdFusion, Flash, Dreamweaver, Fireworks, EMC Documentum, Visual
SourceSafe, Search Optimisation, Web Server Administration, Content
Management Systems
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Education
GUNADARMA University, DEPOK
Bachelor of Science, 2014
l Major: Accounting
l Minor: English
l Graduated with high honors
